Innovation Playbook: a Revolution in Business Excellence

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About Nicholas J. Nicholas J. WEBB is a popular speaker, innovation expert, and corporate strategist. Free delivery worldwide. Bestselling Series. Harry Potter.

Popular Features. New Releases. Notify me. Description A complete roadmap to a revolution in business excellence founded on innovation Author and successful innovator Nicholas Webb believes we need a revolution in business excellence founded on innovation. In The Innovation Playbook, you will learn why innovations fail, the five rules of customer connectivity, the power of "real open" innovation and customer co-creation, the secret formula for reducing product and market risk, the magic of Future-casting, and so much more.

Addressing the dismal failure rate of corporate innovation head on, The Innovation Playbook provides a complete road map to a revolution in business excellence founded on innovation.

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Written by successful innovator Nicholas J. Webb--who has launched more than innovations and has been awarded more than 35 patents by the U. Patent Office--Part I of The Innovation Playbook highlights the importance of innovation in today's corporate world and details the reasons why so many of today's organizations can't get it done.

Part II then lays out in six chapters the Nicholas Webb solution to achieving success through innovation. Nick Webb boldly debunks common myths about innovation and he's not afraid to use children, pumpkins, or massages to do it. Table of contents Foreword. Becoming an Innovation Superstar.

Top 40 Innovation Bloggers of – Innovation Excellence

Plays in The Innovation Playbook. A Better Beer, a Better Burger. Would You Like Something to Drink? The Darkest Hour.

Not Your Father's Economy. Beginning of the End, or End of the Beginning? Failure Is Not an Option. Chapter Takeaways.

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Getting to Ten. Nick's Pick 1: The Wrong Focus. Nick's Pick 2: Lack of Sponsorship. Nick's Pick 3: Process Driven to the Hilt. Nick's Pick 5: Customer Be Damned. Nick's Pick 6: No Resource Commitment. Nick's Pick 7: Bail, Don't Fail.


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Nick's Pick 8: Not Really Open. Nick's Pick 9: Innovation Socialism. Nick's Pick Lack of Systemic Innovation. It's Not Always about Money.

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Chapter 3 The Danger of Safety. Play the Game to Win. The Fear of Failure. Keepers of the Magic Lexicon.

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The System and the Solution. The Attack of the Organizational Antibodies. Diffusing the Bomb. Fire in the Belly. A Short Primer on Smart Risk. Chapter 4 What's Mything in Innovation Today. Myth 3: Open is the Answer. Myth 4: The Product is the Technology. Time for Transition. Chapter 5 Anatomy of an Innovation Superstar. Dissecting the Anatomy. The Customer Anatomy.